
Our Brands
Mad Dog Energy
Mad Dog Energy was specifically developed in 2011 to fill a niche that was identified within the energy drink market for alternative flavours. Traditionally the energy drinks market had been dominated by a single flavour that was extremely syrupy and gummy. Mad Dog Energy’s first flavour, Mad Dog Energy Lemonade has a key point of difference being its light and fresh lemonade flavour. It is therefore no surprise that Mad Dog Energy Lemonade has triumphed in blind tastings against other leading energy drink brands.
Mad Dog Energy is highly active in the world of extreme sports and motorsport. Sponsorship activities have included F1 with the Marussia F1 team as well as grassroots F4 and Formula Ford. The Mad Dog CCR Suzuki Motocross team competes in MX1 and MX2 across the UK and Ireland. The Mad Dog 10k run series is now in its 4th year and in 2014 Mad Dog Energy introduced a StreetVelodrome cycling team for the Channel 4 and Sky Sports television series. Other sponsorship coverage includes BMX, Skateboarding and Sailing.
Please see the Mad Dog Energy website for further product information at www.maddogenergylemonade.com
