MIDDLE EAST MARKETING AGREEMENT SET TO CHANGE THE FACE OF MAD DOG

Mad Dog Drinks Limited has signed a marketing agreement in the Middle East with a launch date set for September 2014. The initial 5 year deal will see the launch of a second Mad Dog Brand adapted specifically for the Middle East market and culture. Although the face of the can has changed, the fresh qualities of the taste and ethos of the Mad Dog Brand are still firmly in place. The initial launch and significant marketing budget will focus predominantly on the UAE, Saudi Arabia and Morocco. This will be followed by a role out strategy across the rest of the GCC and North Africa over the next three years. The unveiling of the new branding will take place in late July 2014.

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