MAD DOG SIGNS SECOND LICENSING DEAL TO EXPAND THE BRAND INTO BRAZIL

Mad Dog Drinks Limited has today signed a licensing deal with one of Brazil’s leading licensing companies Supermarcas. Supermarcas is considered to be one of the largest agencies in Latin America given its coverage in Chile, Mexico, Argentina, Paraguay and Panama. The company represents numerous global brands such as Ferrari, BMW, Lamborghini, Mercedes-Benz and Shelby and now adds Mad Dog to its portfolio. Supermarcas aims to develop the Mad Dog brand in Brazil by extending it into apparel and extreme sports accessories over the next 12 months.

A spokesperson for Mad Dog stated that the company is delighted to have signed a licensing agreement with such a prominent company as Supermarcas in the first 6 months of its brand extension roll out.